![](https://images.squarespace-cdn.com/content/v1/646ee026f1386a1e9b0d0ac7/1724b6f3-3cee-4f68-abee-80b7249bb92a/keyboard001.jpg)
It’s a blog.
It’s educational.
It’s hopefully entertaining.
It’s not investment advice.
I write about how to think about investing for value.
![The Bogeyman](https://images.squarespace-cdn.com/content/v1/646ee026f1386a1e9b0d0ac7/1716306954209-RP4BGZKUX4CIWRPX7CU6/the_bogeyman001COLORED.jpg)
The Bogeyman
What happens when the Bogeyman takes your cookies away. What are investors afraid of? What’s the right thing to be afraid of anyway? How to put a box around risk to measure it and evaluate an opportunity.
![Cookies & Cream](https://images.squarespace-cdn.com/content/v1/646ee026f1386a1e9b0d0ac7/1694353309524-5ZWFHNIWWLWBRQIXKKEN/cookies_and_cream005COLORED.jpg)
Cookies & Cream
What happens to ice cream sandwiches when your baker turns off the ovens? What do ice cream sandwiches have to do with digital advertising? A framework for evaluating companies in transition.